Beauty Boss Beats the Odds From Homelessness To Building One Of The Fastest Growing Black Hair Care Brands
Growing up, beauty boss Jerricha Hoskins has seen the worst of times that landed her on the streets as a homeless teen with a baby at age 18.
Yet her humble beginnings in foster care at age 15 and later her journey on the rocky road to a better life, didn’t break her. Instead it fueled her determination to be the change she longed to see after living through a harsh reality of homelessness.
Now as the founder and CEO of a fast-growing Black-owned hair care brand, Arcani Coil Care, the mom of six has built a multi-million dollar empire in just under two years. And because she can relate, she’s reaching back to help disadvantaged people by hiring them to work for her.
“I’m very passionate about working with at-risk youth because I was an at-risk youth at one time,” she explained. “I know that if I was able to see something like this at an earlier stage it would’ve given me that extra push.”
And her products are making headway with the #rubchallenge hashtag going viral on social media featuring her “Enthroned Edges” edge control which artfully keeps baby hairs pumping.
“I have natural hair and can’t use things with chemicals so I used to create my own creams and moisturizers,” she said. Hoskins also said much of her creativity in making her own creams in her kitchen came from the fact she suffered from chemical burns as a kid, a common experience many Black girls have shared because of the application of lye-based relaxers. “I prayed during that time and even though people thought I should just focus on other things, it stuck with me and I know it was part of what I was destined to do.”
Hoskins’ Ohio-based company features not only edge control, but her products include leave-in conditioners, lock cream, a men’s beard care kit, children’s curl mousse, and even vegan-based temporary hair colors.
With all eyes on her products, Hoskins still can’t believe her time to shine has come. That’s because her early life started out not as promising. Hoskins’ mother dropped her off for good at a youth services organization, Daybreak Dayton, at age 15 and never came back.
Hoskins faced a number of difficult days in a homeless shelter. She’s lost a home, suffered financial setbacks and even had cars repossessed. When she was in foster care, her foster mother died before she got a chance to adopt her. As a part of the foster care system, Hoskins ultimately “aged out” and at age 18 she ended up homeless and pregnant and feeling pretty hopeless birthing and raising a baby on her own.
“I remember changing his diaper once and I could like see his hip bones and I just broke down like I can’t even, like, feed him,” she said.
Hoskins also still wrestled with the rejection from her biological mom who didn’t want to mend their relationship.
The single mother, however, was still motivated to live out her dream. In fact, she started a grassroots campaign to get her beauty business underway. On social media the word spread like wildfire and she sold some $2 million in items, and reportedly shipped 90,000 units of edge control alone.
Besides her online sales, she opened a brick and mortar location in Dayton, Ohio. She’s now acquired customers from Ohio to Zambia, Canada and the Caribbean.
Hoskins now employs about 20 people who are primarily single moms and foster kids who are aging out much like she did.
Through it all Hoskins has proved there is a bright side to even the darkest days.
“Your present situation is not the end result,” she said. “And when you get to your goal, it is very important to turn to help others. Paying it forward keeps you moving forward and that’s very important.”